A company built on a single idea: apply reason across fields that rarely meet.

The founder

Siddarth Reddy Desai

Siddarth built TarkHQ to use four fields at once. He studied computer science, took a postgraduate diploma in design — graphic design, motion graphics, and UI — and completed an MSc in psychology, after working extensively in marketing.

The through-line is marketing done better: sharpened by the science of why people decide (psychology), made clear and persuasive by craft (design), and built on real engineering rather than slideware. Most people pick one of these. The bet behind TarkHQ is that the combination is where the good ideas hide.

MantriCEM is the first concrete step — a business system shaped by all four disciplines. AaryaVC and the science work extend the same instinct further out.